Essays

Manish Nepal

Why social media loves personal stories

Personal brands are popular on social media platforms—especially Twitter and LinkedIn—because of the power of stories. The more...

Manish Nepal

One of the greatest in content marketing

“Searching for Salaì” is probably the best marketing campaign I’ve ever come across in recent times. It’s a 9-part podcast series from...

Manish Nepal

Why do people romanticize their past?

Successful people sometimes like to dramatize and overly sentimentalize their pasts. Take it with a dash of skepticism.

Manish Nepal

The power of quotes

Quotes are the TL;DR substitutes for the tomes of books we don’t have time/patience to read.

Manish Nepal

Here’s why you should think about meme marketing seriously

Dive into the wonderful world of meme marketing, with great examples and easy breakdown on how to do it.

Manish Nepal

Live life, Steve Irwin-size

I grew up watching Steve Irwin on TV dodging crocodiles and snake bites. Like millions of people around the world, I didn’t know him...

Manish Nepal

How to break out of your mold

We need to break the myth about hanging out with like-minded people. It's equally important to connect with unlike-minded people in our...

Manish Nepal

A bad carpenter blames his tool

Everything is useful if you know how to channel it right. Social media is a beautiful place if you know how to navigate its waters. Our...

Manish Nepal

Thank you, subtitles

I'm a recent convert to the fan club of Netflix, Hotstar, and Amazon Prime. Besides the fact that these content providers serve better...

Manish Nepal

Let’s Play a Marketing Game: Heads You Win, Tails We Try Again

When you are starting a new business, designing a logo is not exactly the first thing you do—not unless you are a marketer. When I...

Manish Nepal

Tales from the Temple Town of Kathmandu

From being the world's hippie capital to being a battleground for ancient royalties, Kathmandu has tales that you wouldn't want to miss.